Understand product features and advantages
High-precision distance measurement capability: LiDAR guns can accurately measure the distance of target objects, and its accuracy can reach centimeters or even higher. For example, in the field of surveying and mapping, high-precision distance measurement can provide accurate data support for tasks such as terrain measurement and 3D modeling of buildings.
Fast data acquisition: It can quickly obtain the distance information of target objects. In traffic flow monitoring, it can collect distance data of a large number of vehicles in a short time, and realize efficient measurement of traffic parameters such as vehicle speed.
Multiple application scenarios: In addition to surveying and mapping and traffic fields, it can also be applied to security monitoring, robot navigation, industrial automation and other fields. For example, in the security field, it can be used to monitor illegal intrusions and trigger alarms by detecting the distance between suspicious objects and the boundary of the monitoring area.
Product features:
LCD display, clear and convenient reading
Class 1 eye-safe laser
Maximum measurement range 1200 meters, speed range 320 kilometers per hour
Speed measurement accuracy 2 kilometers per hour, distance measurement accuracy 0.3 meters
With voice prompts, speed and sound synchronization
Novel design, compact style, light to use, high sensitivity, long-term working
Market positioning and target customers
Surveying and mapping and geographic information companies: These companies need LiDAR guns for terrain surveying, building measurement in urban planning, land resource surveys and other tasks. They usually have high requirements for product accuracy, data processing capabilities and stability.
Traffic management departments and intelligent transportation system integrators: used for traffic flow monitoring, vehicle speed detection, road facility detection, etc. The real-time data collection capability and adaptability of the product in complex traffic environments are their focus.
Security companies and monitoring system suppliers: In security applications such as perimeter protection and key area monitoring, laser radar guns can be used as an advanced intrusion detection device. Target customers pay more attention to the product's detection range, reliability and compatibility with existing security systems.
Industrial automation companies and robot manufacturers: Used for robot positioning and navigation on industrial production lines, or for spatial positioning and inventory management of goods in logistics warehouses. The accuracy, anti-interference ability and miniaturization of the product are more important to them.
Sales channel construction
Online channels:
Official website: onick company website (www.onickoptics.com), which details the product parameters, functions, application cases, customer reviews and other information of laser radar guns. Provide online consultation, product selection guidance and purchase links to facilitate potential customers to understand and purchase products.
onick e-commerce platform: Settled in well-known e-commerce platforms, such as Alibaba International Station search: (Onick LSP320), Made in China Network search (Lsp320), etc. Take advantage of the platform's traffic advantages and reputation guarantee to expand product exposure and attract more small and medium-sized customers. On e-commerce platforms, focus on optimizing product pages, including high-definition pictures, detailed product descriptions, video demonstrations, etc.
Offline channels:
Participate in industry exhibitions and seminars: Participate in exhibitions and seminars in related industries such as surveying and mapping, transportation, security, and industrial automation. Display the physical products of the laser radar gun at the exhibition and conduct on-site demonstrations to allow potential customers to intuitively feel the performance of the product. At the same time, you can collect customer business cards and demand information for follow-up sales.
Establish a network of dealers and agents: Find powerful dealers and agents in different regions, who usually have local customer resources and sales channels. Sign a cooperation agreement with them to clarify the rights and obligations of both parties and jointly develop the market. Regularly conduct product training for dealers and agents to ensure that they can accurately introduce products to customers.
Sales strategy
Product differentiation strategy: Emphasize the unique selling points of the product, such as higher accuracy, longer measurement distance, smaller design, or better compatibility. Compare and analyze with competitors' products, highlight the advantages of your own products, and let customers understand why they choose their own laser radar guns.
Provide customized services: Provide customized laser radar gun products according to different needs of customers, such as special measurement range, data interface requirements, protection level, etc. This can increase customer satisfaction and loyalty, especially for some large customers with special application scenarios.
After-sales service guarantee
Technical support: Provide professional technical support for customers, including product installation and commissioning, operation training, troubleshooting, etc. Services can be provided through various means such as telephone, email, online customer service, etc., to ensure that problems encountered by customers during use can be solved in time.
Repair and maintenance services: Establish a complete repair and maintenance system, and clarify the warranty period, warranty scope and repair process of the product. For faulty products, repair or replace them in time to shorten the customer's downtime. At the same time, provide customers with regular product maintenance suggestions to extend the service life of the product.
Software update service: If the laser radar gun is equipped with related software, it is necessary to provide customers with software update services regularly to optimize product performance, add new functions or improve compatibility. This can make customers feel the continuous value of the product and improve customer loyalty.